The winter edition of ” Milano Unica ” , the international exhibition of textile born from the alliance of four historic brands of Italian exhibitions will take place from 11 to 13 of February 2014. Milano Unica is in fact the combined efforts of Ideabiella , Ideacomo , Moda In, Shirt Avenue .
The project, now in its eighteenth edition , was created to propose , twice a year , all the best that the Italian textile industry can offer. “This year ,” reads the press presentation of the fair, ” once again the value of the basic, a basic smart able to capitalize on through to upgrade to and innovation. A basic intelligence is more difficult to achieve a high product fantasy. ”
In 2014 , in order to beat the competition of foreign markets the textile sector must look for new instruments. And the textile industry located in Milano Unica event the perfect place to revive the Italian products focusing on quality rather than on price.
Milano Unica , which will be held in the Portello area, in Scarampo avenue in Milan , wants to be a professional guide to collections and trends of the season. The textile industry has an appointment more for buyers and fashion designer that makes it more user friendly to use in the days of the fair. The nineteenth edition will take place from 9 to 11 September 2014.